The elusive Jan Cameron, one of Australia's most successful businesswomen, is renowned as an intensely private person who has shunned media interest in the past. But since working with some of Australia's leading animal advocates, including Animals Australia's Lyn White (biography), a new passion to take action and speak out publicly against the hidden cruelty inflicted on animals in factory farms has emerged...
This week, ABC's Australian Story lifts the lid on Jan's passion for animal welfare and her involvement in the Animal Justice Fund — an initiative to expose animal abusers administered by Animals Australia.
Australian Story aired on Monday 11th October 8pm on ABC1
The full program can be seen on the Australian Story website, along with an extended interview with Lyn White and other exclusive footage.
|"In the past I've avoided media interviews – I can't imagine what I possibly could have said of any interest or value. But in this instance, I think there's a lot that needs to be said. And I'm prepared to say it." — Jan Cameron|
|"Jan's willingness to come forward and be a voice for abused animals could not have come at a better time. Australians care about animals, yet the cruel industry practices routinely inflicted upon millions of hens and pigs have been deliberately kept from consumers – the very people who have the power to demand change through making informed, compassionate choices." — Lyn White, Animals Australia Communication Director|
Seeking Justice for Animals
The Animal Justice Fund (AnimalJusticeFund.org), launched nationally in 2010 with the financial backing of Jan Cameron, fills a critical gap in the Australian animal protection movement by providing support to witnesses who wish to come forward to report animal abuse. Administered by Animals Australia, the AJF has been identified as a critical 'threat' to factory farming industries, whose profits depend on end-consumers remaining ignorant to the suffering endured by animals raised for food.
The Animal Protection Puzzle
The AJF plays a key role within a larger national campaign strategy driven by Animals Australia, which is supported by a network of individual donors and key member societies. Combined with strategic investigations and public awareness campaigns, this multi-faceted approach is creating real and lasting change for animals in Australia. In 2010 alone, Tasmania announced a commitment to ban sow stalls — the tiny metal crates that prevent mother pigs from being able to turn around or lie down properly. Supermarket giant Coles followed with similar intentions to be enacted in stores nation-wide. Though still a long way from ending factory farming altogether, these significant developments show that rising community awareness and shifts in consumer behaviour are beginning to have a profound impact on industry practices.
Making a difference for animals is not reserved for the wealthy. Everyone has the power to make a big difference for animals. Here's how: