PUBLISHED ON: 19 August 2013
Fur is elegant, beautiful, and natural — on animals. But in the form of jackets, vests, glove linings or coat trim, fur can represent immeasurable suffering and cruelty. Few fur wearers understand that animals farmed for fur can spend their entire lives in tiny barren cages. On the last day of their life they may endure anal or vaginal electrocution; gassing; or in some cases they may be skinned alive.
But thanks to the efforts of compassionate Animals Australia Fur Detectives, more and more designers and retailers are now getting the message that fur belongs on animals, not on coat hangers.
Drum roll please...
In response to community campaigning, fashion labels Ladakh and Huntingbird, international department store House of Fraser, clothing boutique Feathers and online retailers Indulge HQ and Illumae Fashion have all joined the growing list of fur-free retailers and designers!
On behalf of the animals, THANK YOU for helping us achieve these significant victories!
Help fashion move forward on fur
- Become an Animals Australia Fur Detective
- Take the pledge to be fur-free
- Use the Fur-Free Shopping List
- Go faux! Test fur items before you buy, or choose brands like Unreal Fur or Designer Duchess
- Give positive feedback to companies that go fur-free
A growing number of people are standing up for animals within the fashion industry, too. Companies like Designer Duchess and Unreal Fur are at the forefront of the demand for high fashion faux fur. Read more here...