Meet the world's happiest vegetarian

Today marks the start of International Vegetarian Week — and while there are many reasons to give meat-free living a go, this one is our favourite.

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PUBLISHED ON: 1 October 2014

His name is Herbie, and he’s possibly the happiest vegetarian in the world. He was just four months old when he escaped from a transport truck that was destined for the slaughterhouse. The frightened calf’s dash for freedom saw him chased through traffic, and tranquilised. As fate would have it, the paperwork required for Herbie’s transport had not been completed — and Herbie was seized by police. The calf’s pursuit for freedom was successful: Herbie would live.

Herbie will never see the inside of a slaughterhouse. As the very first resident of For the Animals Sanctuary in New Jersey, USA, Herbie is not only living life — he's loving every minute of it. Prepare yourself for purest joy, bovine-style:

... and in case that wasn’t enough ...

Sometimes the simplest things can make us the happiest. We know that like us, farmed animals experience fear and pain. But as Herbie enthusiastically demonstrates, animals have an incredible capacity to also feel joy in their lives.

Help spread the good vibes by pledging to try veg this International Vegetarian Week! Not only to spare animals from the stress and fear of factory farms and slaughterhouses – but because, like Herbie, they quite simply love life and deserve to experience joy, too!


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