PUBLISHED ON: 11 November 2011
Thanks to their generous support, Animals Australia has placed this eye-catching quarter-page advertisement in papers across Australia to demand a kinder future for some 700,000 unwanted 'bobby calves' discarded and killed as 'waste products' every year.
It's a secret so unpalatable that once learned, it must be shared. Our request to help fund this ad campaign has been met with overwhelming support, which has secured ad placement in all of the following major papers on 12th November:
WA: Weekend West Australian
ACT: Canberra Times
As well as the following papers on 13th November:
VIC: Sunday Herald Sun
NSW: Sunday Telegraph
QLD: Sunday Mail
SA: Adelaide Advertiser
TAS: Hobart Mercury
And the following papers on 19th November:
VIC: The Age
NSW: Sydney Morning Herald
The placement of these ads is timely, with the dairy industry pushing hard recently to pass a Standard that would make it legal to starve bobby calves for the last stressful 30 hours of their lives. Despite immense public backlash, a meeting of State and Federal Agriculture Ministers on 28th October failed to address community concern and improve conditions for these vulnerable animals — making it clear that the only hope for bobby calves rests in the hands of informed consumers.
The Animals Australia office has been inundated with calls and emails from people who previously had no idea of the callous way the dairy industry disposes of unwanted animals. Not only is public awareness growing, media interest is too. A recent story on Radio National's Bush Telegraph highlighted further cruelty to calves.
Our ad will be a major wake-up call not only to millions of caring consumers, but to the dairy industry. It will ensure that never again will their treatment of these calves escape the scrutiny and judgement of a community that won't tolerate animal cruelty.
You can help!
- Click here to 'Adopt' your very own plush bobby calf — and strengthen our initiatives to help these animals.
- Another important way to help bobby calves is by voting with your dollar. Click here to discover calcium-rich dairy-free alternatives that are kind to calves.
- Please take a minute to let the dairy industry know what you think of their treatment of calves.
- And finally, please spread the word — share our campaign video on Facebook.