'Piggy in the Middle'

Readers of the SA Weekend Magazine in The Advertiser were given some food for thought this week with its cover story 'Piggy in the Middle', which takes an in-depth look at the rising consumer awareness — and discontentment — about how animals are raised for meat and eggs.

The story looks at the little known emotional and mental abilities of farm animals and follows Animals Australia's factory farming exposés and consumer awareness campaigns, which have been instrumental in awakening the Australian public to the alarming lack of protection, and consequently legal abuse, of animals raised for food.

"We recognise we have a moral responsibility to protect animals, but we have excluded animals raised for food, and especially factory farmed animals" — Lyn White, Animals Australia Campaign Director

"I don't think anyone foresaw the speed at which welfare has become an issue." — Andrew Johnson, pig farmer

"…the biggest number of complaints ever seen in the history of Coles." — Allister Watson, Coles General Manager of Meat, referring to the response to the 60 Minutes story featuring factory farming footage provided by Animals Australia

"…we can't wait for the industry bodies to catch up with consumer sentiment." — Allister Watson, Coles General Manager of Meat

Click here to read the full article.

Animals Australia's critical campaigns and investigations are funded entirely by the generosity of our members and supporters who share our vision for a kinder world for animals. We would like to extend a heartfelt thanks each of our donors, without whom significant progress in the campaign to expose and end factory farming may never have occurred. Please help us continue the fight to free animals from suffering and neglect.

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See also:All mothers deserve kindnessChristmas radio ads hit the air wavesPig industry acts on cruel sow stallsOpinion: Jenny Moxham: Red letter day for animalsSow stall progress not good enough: activists

Pigs are highly social and intelligent animals, yet suffer intense confinements, stress, and painful mutilations without anaesthetic in factory farms. Find out more...

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