Watch these people get blown away as they're shown the secrets of food marketing

This is what 'farm fresh' really looks like ...


LAST UPDATED: 25 August 2016

Wow. It's a scary thought isn't it — that marketers can make horrible cruelty to animals sound like a good idea. Just like the audience in this video, most of us are horrified when exposed to the cruelty of modern farming. The meat industry knows this and will do anything to keep the truth from us.

The presenter's closing line in this video by Compassion in World Farming is a powerful one:

This is systemised cruelty on a massive scale and we only get away with it because everyone is prepared to look the other way.

However, as she explains the secret weapon is YOU. You can choose not to look the other way — to see through the spin and make kind choices for animals. In fact, you have the power to free animals from factory farms for good. Here's how:

It's as easy as that. As more people make kind choices and reduce the demand for cruel animal products, animal industries will be forced to change their practices. So animals need all the help they can get. Here's how you can take a stand against factory farming today:


The world is changing ... for the better

Love animals? Subscribe and help end animal abuse:
Like Animals Australia On Facebook
In response to the exposure of hidden abuse of greyhounds sent to SE Asia, the flying Kangaroo has vowed to not support this cruel export trade. Read the good news » »

Explosive evidence of 'live baiting' cruelty has rocked the Australian greyhound industry. View via iView or the Four Corners website. Get the details & tune in »

Lyn White, Campaign Director at Animals Australia, spoke to audiences across the country — and asked one simple question: 'Does history have to repeat itself or is it possible to have a kinder, more peace... Watch now » »

The repercussions of our investigations into the greyhound racing industry have been game-changing. Here's how you helped make a difference. Read the latest » »

For the first time, an Australian organisation has been selected as a “standout charity” by U.S.-based Animal Charity Evaluators! Animals Australia has been awarded this evaluation in recognition of our efforts... Read more » »

You already know cage eggs are cruel, but you'll never hear the cage egg industry admit it. So what else might they be cagey about? These five facts may ruffle some feathers. Discover the truth » »

No chickens were harmed in the making of this video. Or this meal. Read more » »

What contributes more to climate change than all the world’s planes, trains and automobiles combined? Hint: it’s not coal and it’s not good for humanity! Read more » »

Despite the nightly news doing its best to depress, from Australia to Brazil, China to Norway, there is one trait that unites humankind all over the world — kindness. Read on to discover some of the best animal... Watch the viral video » »

In a glorious tribute to the power of compassion, the Gadhimai slaughter festival will now be a "momentous celebration of life." Celebrate the great news » »

Make a difference for animals...