Make it Possible: touching hearts & changing lives

Our factory farming ads are reaching millions of people — and research shows they're having an impact!

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PUBLISHED ON: 20 August 2013

We've just kicked off a new round of national television advertising — all made possible thanks to the generous support of Australians who want to keep the plight of animals in factory farms front and centre of the very people who have the power to change their world.

Make it Possible ads are now showing in exclusive prime time TV spots — in top rating shows like Border Security, Master Chef and 60 Minutes — with the new round of ads projected to reach over 5 million people! The networks are pitching in too, with hundreds of bonus spots for our little winged pig and her celebrity ambassadors.

We're not just on TV — we've been sending out 1,000 Action Packs a month! Teachers are taking Make it Possible into classrooms; people are taking the campaign into their workplaces; kids are talking to their parents and grandparents; and young advocates like Tess and Phoebe are taking the message into their communities. Their story will warm your heart.

Proof it's working!

We always knew that if consumers became informed about the deliberately hidden horrors of factory farming, they would choose not to buy into cruelty. Australians are resoundingly proving this to be true! The latest consumer research shows a marked change in buying intentions with a quarter of a million more Aussies choosing to avoid factory farmed products.1

Retailers are responding: expanding their ranges of higher welfare and meat-free options, and reducing lines of factory farmed products on their shelves. Consumers don't need to wait for governments and industry bodies to grind into gear — the power to create a world without factory farming is in our hands.

On behalf of all the pigs, 'meat' chickens and laying hens going to sleep in factory farms tonight — thank you. We still have a long way to go, but we are heading in the right direction — and together we will Make it Possible.

Be part of the Make it Possible momentum: share the video, sign the pledge — and help free animals from factory farms.

[1] Roy Morgan consumer research: A year on year comparison of the April 2011-March 2012 versus the April 2012-March 2013 databases.


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