Shifting to a plant-based diet is arguably the most effective way to save the planet, reduce animal suffering, and improve health in one simple and empowering step!

(Already vegetarian or vegan? Challenge a friend to take the pledge!)


When you sign the pledge we'll send you meal ideas and tips that will make this week easy peasy for you!

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33,781 people have signed the pledge!

In just one week you will:

  • Save the lives of two amazing animals.
  • Reduce water consumption by many thousands of litres.
  • Dramatically lower your carbon footprint.
  • Discover a world of delicious and filling meat-free cuisines.

Help is at hand:

Take the Pledge What to Eat Comment