PUBLISHED ON: 4 October 2013
This historic win is testament to the fact that when good people work together, we can achieve just about anything. Rising consumer concern for animals has been credited as the primary motivator behind Woolworth's landmark decision. So thank YOU for helping Make it Possible!
Since the launch of Animals Australia's Make it Possible campaign, over 160,000 people have pledged to help end factory farming, and more people are coming on board every day.
In 2009, cage eggs made up 70% of all eggs sold at Woolworths. In just four years this has dropped to 50%, and, now, by 2018 there will be NO hens suffering in cages to supply eggs to ANY Woolworths store!
And the good news doesn't stop there. Woolworths has also committed to no longer using cage eggs as an ingredient in their home brand products and to labelling the hen stocking density on Woolworths Select free range eggs.
With 12 million Australian laying hens confined in battery facilities today, unable to stretch their wings, this news represents real change — and will see millions of hens freed from cages!
Other Australian supermarket chains are also responding to public concern about animal welfare. Last year, Coles made the decision to stop selling Coles-brand cage eggs.
Internationally it has been supermarkets, particularly in the UK, that have led this kind of needed change for animals — resulting in historic milestones including the European Union banning battery cages from the beginning of 2012. As other Australian retailers move to match Woolworths' commitment, this decision could herald the beginning of the end of battery cages in this country.
Please join us in thanking Woolworths for this historic decision:
- Send Woolies an email: firstname.lastname@example.org
- Thank Woolies on facebook.
- Share the great news on your facebook page! Click the image below.
Help battery hens, today!
You need not wait 5 years to be kinder to hens. Be a savvy shopper now — download our guide to understanding what eggs really mean for hens at www.MakeitPossible.com/eggs