Close quiz

Rather than addressing widespread legalised animal cruelty in the chicken industry, many chicken brands have attempted to dupe consumers instead. Acting on the concerns of Animals Australia and Lawyers for Animals, the Barristers Animal Welfare Panel provided information that has now enabled the ACCC to mount a case against leading chicken brands for making seriously misleading claims.

Can you spot their spin? Take our quiz to find out!

Start Quiz Skip to Investigation

Q1: Click the image that matches conditions described by the industry as 'Free to Roam'...

Click to answer Click to answer

Q2: Click the image that matches conditions described by the industry as 'Raised in Barns'...

Click to answer Click to answer

Q3: Click the image that matches conditions described by the industry as 'Cage Free'...

Click to answer Click to answer

Congratulations

You got 3/3 answers correct!

You are a savvy consumer who has no trouble seeing through the spin of the chicken industry. Well done.

Not too bad...

You got 2/3 answers correct.

You can see through most of the chicken industry's spin. Click here to discover the full truth.

Beware the spin.

You only got 1/3 answers correct.

The chicken industry has been misleading you. Click here to discover the full truth.

You've been duped.

You got zero answers correct.

Click here watch the investigation video immediately to discover what the chicken industry has been hiding.

CORRECT ANSWER!
INCORRECT This term has commonly been used by the chicken industry to describe factory-farmed conditions. Continue >
Embed Video | Download | Share
Take the quiz

The Investigation

An investigation into one of Australia's largest chicken meat producers that supplies major retail outlets has revealed routine and shocking animal abuse. Every year in Australia 435 million chickens endure brutally short and undeniably cruel lives inside factory farms. Animals Australia's investigation video shows baby birds suffering from heart disease, lameness, thirst, starvation and trampling inside a shed packed with over 40,000 birds.

Threatened by rising concern for the welfare of animals, Australia’s major chicken producers are attempting to mislead consumers with confusing terms such as ‘cage free’ and ‘free to roam’ — despite the fact that cages are never used in broiler facilities. The reality is that nearly all chicken meat sold by major brands is factory farmed.

Please help to shine a light on the hidden cruelty of chicken farming by exploring this page, and taking action for chickens.