IN THE NEWS: On DEC 6, 2017
Passengers have been asking for it for years, and now Jetstar's come to the party: Vegan food is now officially on the airline's menu.
But given plane food is notorious at the best of times, is it possible to do vegan food well on a plane?
Jetstar's new line-up of plant-based products include a falafel, lentil and quinoa salad from SumoSalad ($10), a pouch of olives marinated in herbs ($5), cashew sesame snacks ($5) and instant noodles in "Zen Garden Vegetables" flavour ($7.50).
The airline — which is also introducing more gluten free options — says it's responding to demand, and consulted PETA (People for the Ethical Treatment of Animals Group) to come up with the new menu.
The new menu gets the tick of approval from PETA spokeswoman Emily Rice, who describes the options as "delicious".
"The demand for cruelty-free fare is higher than ever, and forward-thinking businesses like Jetstar, who are listening to their customers and offering delicious, buy-on-board vegan options, will be flying high for years to come," Rice says.
And prominent animal rights campaigner Anna Weatherlake — who travels extensively with cricketer husband Peter Siddle — has lent her support to the new menu too.
"The feedback we were getting is that it can sometimes be hard to find vegan friendly options while travelling," Jetstar's chief commercial officer Catriona Larritt says.
"Research has demonstrated that 'vegan' was googled more in Australia and New Zealand than anywhere else around the world. It's obviously of growing interest to our local customer base and we wanted to respond to these insights."
The new vegan friendly meals and snacks are now available to customers on long-haul international flights outbound from Australia, and will be available on domestic and trans-Tasman flights from February 1, 2018.