Help Protect Bluefin Tuna From Extinction

Commercial fishing causes immense suffering. As animals are dragged from depths many are crushed by the sheer weight of other animals caught in the same net. Many suffer from decompression - their swimming bladders explode and their eyes balloon out. If they survive this, then they are often left to suffocate to death on board fishing vessels.

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Mitsubishi Driving Bluefin to Extinction

Mitsubishi is a multi billion dollar global conglomerate of over 400 companies, one of which appears to be committed to driving a species on the brink rapidly into extinction.

Mitsubishi owns 35-40% of the market for the Bluefin Tuna, which is listed as Critically Endangered, the highest risk category of the IUCN Red List. The worldwide catch of Bluefin is currently three times what scientists recommend for sustainability, yet Mitsubishi has been stockpiling up to 20,000 tons of the frozen fish while continuing to buy more.

The company claims this is to ensure supply meets demand when stocks are low, but it's estimated that Atlantic Bluefin Tuna will be extinct by 2012 unless we stop fishing them now.

While the price of a product gets higher the harder it is to find, Mitsubishi has been accused of deep freezing these fish to make an even bigger profit as the species gets ever closer to being completely wiped out.

Please help urge Mitsubishi to end the slaughter of Bluefin Tuna.

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Subject: (please enter a subject line) Dear John, (please edit the letter below, or send as-is)

I'm writing to express my concern regarding the Mitsubishi Corporations's role in the trading of an endangered species.

I recently learnt that Mitsubishi owns more than one third of the market for the critically endangered Atlantic Bluefin Tuna and that it is stockpiling these animals for future sale. I find it appalling that Mitsubishi would seek to profit from the slaughter and sale of an endangered species.

I understand that with the present rate of fishing the Atlantic Bluefin is predicted to become extinct by 2012. Mitsubishi Corporation's role in fishing Bluefin Tuna to near extinction threatens to taint the entire Mitsubishi brand and make it synonymous with environmental destruction.

I for one, do not wish to associate myself with the Mitsubishi brand whilst Mitsubishi Corporation continues to stockpile and trade an endangered species. I also intend to inform my friends and family about this appalling practice.

I urge you to act as a responsible corporate citizen and help end the fishing of Bluefin Tuna.

Sincerely, Your Name

We will send this e-mail to:

John Butler, Seafood Department Senior Trader, Mitsubishi Corporation

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