The dairy industry enjoys a carefully crafted public image that leaves many consumers with visions of happy animals and green rolling hills. In reality this tenuous image masks a history of animal abuse, which continues unabated due to a lack of public awareness.
Many milk drinkers are shocked to learn that dairy cows are kept almost continually pregnant in order to maximise their production of milk — milk that nature intended for their baby calves. Once born, bewildered calves are separated from their grieving mothers and routinely killed as 'waste products' before they are even a week old.
Already born to a terrible fate, the dairy industry recently lobbied government to prevent reforms, and it remains legally permissible to withhold liquid food from these unwanted calves for the last 30 hours of their lives as they are trucked and prepared for slaughter.
The dairy industry has long operated under a veil of secrecy. They know that many consumers of milk would find the callous treatment of bobby calves completely unacceptable and rethink their financial support of the industry. If the treatment of bobby calves is to improve, it is imperative that the industry becomes accountable and for the public to exercise their consumer power.
Please show Dairy Australia that the community is watching and that informed consumers will never accept the callous treatment of thinking, feeling animals as mere 'waste products'.