Make ALL Supermarket Shelves Sow Stall Free

You may have heard the good news today that supermarket giant Coles has committed to making its 'Coles Butcher' pork products sow stall free by the end of 2014. Coles' decision will help reduce needless suffering of mother pigs who are confined in tiny metal crates for months on end -- often for their entire pregnancies.

The announcement follows years of public awareness campaigning by Animals Australia, which has forced a consumer-driven shift away from the cruel devices. This was reflected recently by similar state government and industry announcements. Coles' recognition of the growing consumer objection to the use of cruel sow stalls sets an important precedent that should be followed by all supermarket chains.

Please help urge Woolworths, IGA and Franklins to follow Coles' lead and use their power to help end the suffering of mother pigs in sow stalls.

Take Action!

Subject: (please enter a subject line) Dear Decision Maker, (please edit the letter below, or send as-is) I learned today that Coles has become the first Australian supermarket to commit to making their home brand pork range completely sow stall free. Sow stalls cause immense suffering to highly intelligent mother pigs on factory farms, which is a fact that more and more consumers are no longer willing to tolerate. Coles' announcement and recognition of the growing consumer objection to the use of cruel sow stalls has been applauded by caring consumers nationally. I urge you to make a similar commitment and stop selling all pig products produced using cruel outdated practices such as sow stalls. In doing so you too will demonstrate that you share your customers' growing concern for animal welfare and are willing to use your power to help end the suffering of the animals raised to sell your products. Sincerely, Your Name

We will send this letter to:

• Woolworths Customer Feedback
• IGA Distribution and IGA Fresh
• Ritchies Supa IGA
• Franklins Customer Service

Your First Name: Your Last Name: Your E-Mail: Keep me updated with Animals Australia e-updates

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