TV ad campaign calls on PM to ban live export

Whilst hundreds of thousands of Australians have voiced their opposition to the cruel live export trade, Julia Gillard's only response has been a temporary suspension of the live cattle trade to Indonesia...

PUBLISHED ON: 3 June 2011

Animals Australia, with RSPCA Australia and leading community advocacy group GetUp! have launched a new TV ad calling on the Gillard Government to ban live export for good. And Animals Australia will also hit the airwaves with a
radio ad so Julia Gillard can "Hear us" and ban live export.

The public response to the Four Corners expose was so enormous that immediately after the program our joint Animals Australia/RSPCA Australia campaign website temporarily crashed. And in just three days, over 200,000 Australians have joined a GetUp petition to the Government to stop live export.

But the Gillard Government's only response so far has been to temporary suspend the live cattle trade to Indonesia. Whilst this is a welcome step, only a complete ban on live animal exports to all countries will ensure that these images are not repeated, and also ensure that Australia sends the strongest possible message to other countries that animals, and their welfare, matters. Animals Australia will continue to campaign rigorously for millions more animals who are destined to be shipped to slaughter in countries where there are no laws to protect them from cruelty.

Julia Gillard is the one person with the ultimate power to protect Australian cattle from cruel treatment in Indonesia and the Middle East. We have to continue to remind her that the Australian public will not accept anything less than a complete ban on live animal export. The TV ads will run every day until the Prime Minister takes this only appropriate action. Please, even if you have already done so, help the animals by calling on Julia Gillard to act now.

We thank advertising agency LOUD for their creative vision and pro bono support in helping to create this TV ad.

Without the generosity of Animals Australia members and donors, investigations such as these would never have been possible. Please support our work today.

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