Top Italian designer bails on battery sheep

The world's largest buyer of ultra-fine wool, Loro Piana, has announced it will no longer purchase fleece from single penned sheep.


PUBLISHED ON: 31 August 2010

Animals Australia's campaign against factory farming of sheep for 'ultra fine wool' recently achieved an important success. The world's largest purchaser of ultra fine wools, Italian fashion designer Loro Piana, announced they would stop purchasing wool from single penned sheep after Animals Australia informed them of the cruelty inflicted on these animals. Piana also announced that they would exclude this cruelly produced wool from their prestigious Wool World Record Challenge Cup awards.

Sheep confined in single pens suffer chronic stress, leading them to continually chew on the wooden slats and bars of their enclosure.

An Animals Australia investigation in 2005 at the appropriately named 'Wool Factory' in Victoria revealed hundreds of sheep being confined in a shed in tiny individual pens in order to produce ultra fine wool. Investigators documented distressed sheep chewing on the bars of their pens in stress, frustration and boredom.

Last year another Animals Australia target in this campaign, famous Italian Fashion House Ermenegildo Zegna, announced that fleeces from facilities that use single penning will no longer be eligible for their prestigious Vellus Aureum Trophy.

Our campaign has dealt a significant blow to an industry already suffering from a bad image and waning demand. Our next task is to convince Zegna to follow Loro Piana's leadership and extend their ethical position to not purchasing wool from facilities that use single penning.

You can help to end the factory farming of sheep by taking part in our online campaign to urge Ermenegildo Zegna to commit to not purchasing wool from facilities that confine sheep in single pens.


Take Action! Tell Ermenegildo Zegna to bail on battery sheep!

Love animals? Subscribe and help end animal abuse:
I've read and accept the privacy policy
Like Animals Australia On Facebook
The repercussions of our investigations into the greyhound racing industry have been game-changing. Here's how you helped make a difference. Read the latest » »

You already know cage eggs are cruel, but you'll never hear the cage egg industry admit it. So what else might they be cagey about? These five facts may ruffle some feathers. Discover the truth » »

Explosive evidence of 'live baiting' cruelty has rocked the Australian greyhound industry. View via iView or the Four Corners website. Get the details & tune in »

What contributes more to climate change than all the world’s planes, trains and automobiles combined? Hint: it’s not coal and it’s not good for humanity! Read more » »

One of the world's foremost spiritual leaders has used his influence to speak out in defence of all those who share this planet. Read more » »

In a glorious tribute to the power of compassion, the Gadhimai slaughter festival will now be a "momentous celebration of life." Celebrate the great news » »

For the first time, an Australian organisation has been selected as a “standout charity” by U.S.-based Animal Charity Evaluators! Animals Australia has been awarded this evaluation in recognition of our efforts... Read more » »

Despite the nightly news doing its best to depress, from Australia to Brazil, China to Norway, there is one trait that unites humankind all over the world — kindness. Read on to discover some of the best animal... Watch the viral video » »

In response to the exposure of hidden abuse of greyhounds sent to SE Asia, the flying Kangaroo has vowed to not support this cruel export trade. Read the good news » »

No chickens were harmed in the making of this video. Or this meal. Read more » »

Make a difference for animals...