Make it Possible ad wins prestigious international award!

The creative team who gave this little pig wings and voices to the millions of animals suffering in Australian factory farms has been recognised internationally with a Mobius Award — the Oscars of the advertising world.

PUBLISHED ON: 16 January 2013

The coveted award, judged by a panel of international experts, recognised the outstanding visual effects that brought to life the little winged pig in Animals Australia's Make it Possible TV ads and videos.

The concept was developed by Animals Australia and our pro bono advertising agency LOUD, with post-production specialists FSM animating our hero pig so she could plead her own case for a kinder world, then sprout wings and fly to freedom. Her backdrop was footage of animals from real factory farms throughout Australia.

With the TV ad already reaching 3 million people across the country and the campaign videos viewed over 320,000 times online, Make it Possible is having a huge impact and inspiring positive change for the millions of animals suffering in factory farms around the world. Nearly 100,000 caring Australians have already pledged to help create a world without factory farming.

Experience the powerful and poignant video for yourself, and take the pledge to Make it Possible. A world without factory farming? That would be a win all round.

The Mobius Awards is one of the world's oldest independent international advertising competitions, attracting entries from more than 25 countries worldwide in categories such as cinema, TV, online, outdoor, print, and radio, among others.

Love animals? Subscribe and help end animal abuse:
I've read and accept the privacy policy
Like Animals Australia On Facebook
We all know that eating vegan is better for your health, animals and the planet. But sometimes you just want a big bowl of the hearty, familiar foods you know and love. These recipes are for you. Dig in » »

Our appetite for beef, dairy and fish is wiping out wild animals, and even threatening our own survival. Discover why » »

What contributes more to climate change than all the world’s planes, trains and automobiles combined? Hint: it’s not coal and it’s not good for humanity! Read more » »

The sun on their faces. The grass under their feet. A spring in their step. All animals deserve freedom. Watch the heartwarming video now. Watch the heart-warming video » »

Despite the nightly news doing its best to depress, from Australia to Brazil, China to Norway, there is one trait that unites humankind all over the world — kindness. Read on to discover some of the best animal... Be inspired » »

For the first time, an Australian organisation has been selected as a “standout charity” by U.S.-based Animal Charity Evaluators! Animals Australia has been awarded this evaluation in recognition of our efforts... Read more » »

Lyn White, Campaign Director at Animals Australia, spoke to audiences across the country — and asked one simple question: 'Does history have to repeat itself or is it possible to have a kinder, more peace... Watch now » »

Love a documentary that opens your eyes and expands your mind? These are definitely for you ... Expand your mind » »

What began as a basic love for animals led Ian to find a passion for rescuing roos and other beloved Aussie natives. Read more » »

Investigations have revealed widespread puppy factory cruelty in Australia. Discover the truth, and what you can do to help. Read more » »