Can you spot the difference between real and fake fur?

How can you tell if fur and fur trim is faux ... or real? Don't be fooled by fur — take the fur test so that you'll always know how to avoid supporting fur cruelty!

LAST UPDATED: 18 July 2017

Very few people in Australia nowadays want to wear real fur. But the industry is trying to push their product back on the market by adding fur 'trims' to coats and other fashion items. Many people who naturally expect this to be faux fur end up buying real fur unintentionally.

Before you buy any product with fur, make certain it is faux. You can do this by:

  1. Reading the label carefully — even on brightly dyed fur, or garments that only have fur 'trim'. Fur 'trims' are not off-cuts — they were once animals too!
  2. Then making the following tests:

Speak to the store manager: If the manager confirms that the fur is real, politely explain that you object to animal fur due to the cruelty in the industry and that you cannot shop in a store that sells fur. You can politely recommend them to go fur-free.

Rule of thumb: if you still have any doubts, don't buy it!

Note: Some retailers and designers might try to convince you that rabbit fur is just a by product of the meat industry. In general this is not the case. Millions of rabbits are specifically bred and killed on factory farms for their fur because the rabbit fur industry demands the thicker pelt of an older animal for a particular quality fur (rabbits raised for meat are killed too young, when they still have their unstable infant coats or have begun their subadult moult). Regardless, even in the rare case where the rabbits may have been raised for their meat and their furs are also used, they are reared and killed in similar inhumane ways.


You can help — make compassion the new fashion!


Love animals? Subscribe and help end animal abuse:
I've read and accept the privacy policy
Like Animals Australia On Facebook
Investigations have revealed widespread puppy factory cruelty in Australia. Discover the truth, and what you can do to help. Read more » »

We all know that eating vegan is better for your health, animals and the planet. But sometimes you just want a big bowl of the hearty, familiar foods you know and love. These recipes are for you. Dig in » »

Our appetite for beef, dairy and fish is wiping out wild animals, and even threatening our own survival. Discover why » »

Lyn White, Campaign Director at Animals Australia, spoke to audiences across the country — and asked one simple question: 'Does history have to repeat itself or is it possible to have a kinder, more peace... Watch now » »

Love a documentary that opens your eyes and expands your mind? These are definitely for you ... Expand your mind » »

For the first time, an Australian organisation has been selected as a “standout charity” by U.S.-based Animal Charity Evaluators! Animals Australia has been awarded this evaluation in recognition of our efforts... Read more » »

What contributes more to climate change than all the world’s planes, trains and automobiles combined? Hint: it’s not coal and it’s not good for humanity! Read more » »

What began as a basic love for animals led Ian to find a passion for rescuing roos and other beloved Aussie natives. Read more » »

Despite the nightly news doing its best to depress, from Australia to Brazil, China to Norway, there is one trait that unites humankind all over the world — kindness. Read on to discover some of the best animal... Be inspired » »

The sun on their faces. The grass under their feet. A spring in their step. All animals deserve freedom. Watch the heartwarming video now. Watch the heart-warming video » »