Watch these people get blown away as they're shown the secrets of food marketing

Watch these people get blown away as they're shown the secrets of food marketing
play play

This is what 'farm fresh' really looks like ...

LAST UPDATED: 25 August 2016

Wow. It's a scary thought isn't it — that marketers can make horrible cruelty to animals sound like a good idea. Just like the audience in this video, most of us are horrified when exposed to the cruelty of modern farming. The meat industry knows this and will do anything to keep the truth from us.

The presenter's closing line in this video by Compassion in World Farming is a powerful one:

This is systemised cruelty on a massive scale and we only get away with it because everyone is prepared to look the other way.

However, as she explains the secret weapon is YOU. You can choose not to look the other way — to see through the spin and make kind choices for animals. In fact, you have the power to free animals from factory farms for good. Here's how:

It's as easy as that. As more people make kind choices and reduce the demand for cruel animal products, animal industries will be forced to change their practices. So animals need all the help they can get. Here's how you can take a stand against factory farming today:


The world is changing ... for the better

Love animals? Subscribe and help end animal abuse:
I've read and accept the privacy policy
Like Animals Australia On Facebook
What contributes more to climate change than all the world’s planes, trains and automobiles combined? Hint: it’s not coal and it’s not good for humanity! Read more » »

Our appetite for beef, dairy and fish is wiping out wild animals, and even threatening our own survival. Discover why » »

The sun on their faces. The grass under their feet. A spring in their step. All animals deserve freedom. Watch the heartwarming video now. Watch the heart-warming video » »

Despite the nightly news doing its best to depress, from Australia to Brazil, China to Norway, there is one trait that unites humankind all over the world — kindness. Read on to discover some of the best animal... Be inspired » »

We all know that eating vegan is better for your health, animals and the planet. But sometimes you just want a big bowl of the hearty, familiar foods you know and love. These recipes are for you. Dig in » »

Love a documentary that opens your eyes and expands your mind? These are definitely for you ... Expand your mind » »

For the first time, an Australian organisation has been selected as a “standout charity” by U.S.-based Animal Charity Evaluators! Animals Australia has been awarded this evaluation in recognition of our efforts... Read more » »

Lyn White, Campaign Director at Animals Australia, spoke to audiences across the country — and asked one simple question: 'Does history have to repeat itself or is it possible to have a kinder, more peace... Watch now » »

Investigations have revealed widespread puppy factory cruelty in Australia. Discover the truth, and what you can do to help. Read more » »

What began as a basic love for animals led Ian to find a passion for rescuing roos and other beloved Aussie natives. Read more » »