Public awareness initiatives


Funded entirely by donations, our groundbreaking public awareness campaigns are driving much-needed change by informing and empowering compassionate people to take action for animals.


In December 2020, across nationwide prime time TV, we launched 'Somewhere' — our groundbreaking public awareness campaign that's inspiring compassionate people to make farmed animals' dreams come true.

Because all animals deserve kindness and a life worth living. But for millions of animals each year, this remains but a dream, impacted by practices born in another era. Your choices can change their world.

Watch the ad now:

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