IN THE NEWS: Australian Dairy Farmers demand plant-based alternatives drop the 'milk' labelling

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IN THE NEWS: On JUL 16, 2019

Australian dairy farmers are urging the federal government to engage in a debate over milk labelling.

They say products such as soy milk and almond milk should not be allowed to be called 'milk', because they do not contain any dairy products.

Activists want Australian regulators to follow a decision made by the European Court of Justice, who banned any plant-based product from being called milk in 2017.

The Australian Dairy Farmers group has written to the Agriculture Minister Bridget McKenzie and the Chair of the Ministerial Food Forum Richard Colbeck requesting:

  • A holistic review of labelling and marketing on non-dairy alternatives, including possible changes to the Food Standards Code
  • The development of additional regulations to prevent plant-based alternatives from 'evoking' the qualities and values of dairy

"Australia needs to restore truth in product labelling so that consumers can make more accurate food and beverage choices," said Australian Dairy Farmers group President Terry Richardson in a statement.

"Over the past decade, a growing number of plant-based products have cropped up, using the name milk, co-opting the look and feel of dairy milk right down to the packaging, and trading on dairy's reputation to gain a marketing advantage.

"We have seen a growing number of plant-based products on supermarket shelves over the last decade, gaining a marketing advantage by using the name milk and co-opting the look and feel of dairy, while claiming to have nutritional equivalency with dairy milk."


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