PRESS RELEASE: Coles urged to stand strong against agri-political lobby



Animals Australia today said it was exasperated that sectors of the rural community were vehemently admonishing major retailer Coles for having Animals Australia 'Make it Possible' shopper bags in store.

“We understand that we have a differing view to rural lobby groups on the live export trade, but it is profoundly disappointing to see this attack on Coles for supporting an unrelated campaign that encourages consumers to support higher welfare methods of production,” said Animals Australia Executive Director, Glenys Oogjes. 

“How does this look to the average Australian to have rural lobbyists actively criticising efforts to encourage consumers to invest in higher standards of welfare? Consumer-driven change should be seen as a win/win as it gives producers the confidence to move to higher welfare systems.

“Coles should be applauded for providing customers who are concerned about the treatment of animals raised for food with higher welfare options and in doing so supporting producers who raise their animals in these production systems.”

Claims that Animals Australia has some kind of secret ‘vegan’ agenda are nonsense and an obvious attempt to distract from the real issue. 

“People will make their own choices about what they eat. Our job is to inform them about the issues and the choices they can make that will impact positively on animals.

“Representative bodies need to realise that it is in fact their own defence of unconscionable industries such as factory farming and live export that is driving people to consider meat-free diets.”

The barren battery hen cage has already been banned in the EU. With governments failing to act here, the only hope for hens is consumer-driven change.  Having ‘Make it Possible’ bags in stores is about reminding consumers of their power to create a kinder world for these animals.

“The goal of ‘Make it Possible’ is simply to see animals being raised in systems where they are afforded quality of life and protection from cruel treatment. It is both astonishing and disappointing that this hasn't represented a point of agreement between animal welfare and industry bodies.”

N.B. ‘Make it Possible’ is a campaign raising awareness about the treatment of animals in factory farms and how consumers can make choices that will help improve the lives of these animals. More information about the campaign can be found at:


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