Aussies continue to turn veg by the thousands, research finds


Roy Morgan research shows a surge in Australians taking meat off their plate.


LAST UPDATED: 17 January 2018

Research conducted by Roy Morgan has found that the number of Australian adults who eat all or almost all meat-free has risen from 1.7 million people (9.7% of the population) to almost 2.1 million (11.2%) between 2012 and 2016. This works out to 1 person deciding to eat less meat or go meat-free every 5 minutes!

The greatest growth is in New South Wales with a 30% increase in the number of vegetarians, while Tasmania remains the state with the most vegos per capita (12.7%). Most of the vegetarians surveyed said they made the switch for their health, but fortunately, eating vegetarian food is also the kinder choice for animals and the planet.

This great news reflects the exciting shift towards plant-based eating across Australia — with one in three people already eating vegetarian or actively reducing meat.

Here's how 400,000 new Aussie vegetarians will help create a kinder world:


Every year, 11 million more farmed animals will be spared, and many millions more marine animals will be protected.


Every day, an additional 760 million litres of water will be saved — in other words more than 300 Olympic swimming pools worth of fresh water each day.


Every new vegetarian, will enjoy the health benefits that come with cutting meat, including a reduced risk of obesity, heart disease, stroke, diabetes, and cancer, and the prospect of a longer life expectancy.

As the number of people making these healthy, compassionate choices grows, so too will the benefits. When researchers from Oxford looked into what would happen if the whole world ate completely plant-based by 2050, the results were staggering! See for yourself:

These stats speak for themselves: the single most powerful thing we can do for animals, the planet and for our health is to reduce or replace meat with tasty plant-based cuisine. And 2.1 million Aussies (and growing) know it.

As the demand for meat-free and dairy-free food grows, supermarkets and restaurants have been responding by adding more plant-based options to shelves and menus. So every day, as more and more caring Aussies take animals off their plate, it becomes easier and more delicious to be part of this growing movement.

Ready to discover a healthier, kinder way to eat?



A growing trend ...

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